BOPI 01IG/2022 DEMANDE D’ENREGISTREMENT D’INDICATIONS GEOGRAPHIQUES 19 was commissioned by Irish Distillers in Cork in 197S to replace the Jameson, Powers and Midleton Distilleries which were all closed in the same year. This marked the beginning of the revival of "Irish Whiskey / lrish Whisky / Uisce Beatha Eireannach ". ln 1987, Cooley Distillery was established and was the first independent distillery to begin distilling "Irish Whiskey / Uisce Beatha Eireannach / lrish Whisky" in over 100 years. ln 1988, French multinational Pernod Ricard took over Irish Distillers and began to invest heavily in its Irish Whiskey portfolio. From a low of 400,000 cases in the 1970s, production rose from 4.4 million cases in 2008 to 6.2 million in 2013. Between 2002 and 2012, experts grew by 220% (Eurostat, COMX). According to the Distilled Spirits Council, in the US alone from 2003 to 2010, sales of "Irish Whiskey/ lrish Whisky / Uisce Beatha Eireannach " grew 246%. Specific labelling rules: lrish Whiskey/ lrish Whisky / Uisce Beatha Eireannach " cannot be labelled, packaged, sold, advertised or promoted in a way that includes a reference to the year of distillation of the whiskey. An exception to this rule is allowed if the presentation of the whiskey also includes a reference to: a- the year of bottling of the whiskey; b - the period of maturation of the whiskey; or b- the age of the whiskey. If such a reference is made, it must appear in the same field of vision as the reference to the year of distillation. "Irish Whiskey/ lrish Whisky / Uisce Beatha Eireannach " cannot be labelled, packaged, sold, advertised or promoted in a way that includes any reference to a period of maturation or age of the whiskey unless it is to the period of maturation or age of the youngest whiskey in the drink expressed in years and consisting of one number (which may be expressed either as a numeral or as a word), and provided that the whiskey was aged under appropriate control and verification. The term 'Single' can only be applied to the varieties of "Pot Still Irish Whiskey / lrish Pot Still Whiskey", "Malt Irish Whiskey / lrish Malt Whiskey" and Grain Irish Whiskey / lrish Grain Whiskey", provided ail of the whiskey in the product is distilled totally on the site of a single distillery and comes from one of these three varieties. The varieties may use either the spelling 'Whiskey' or 'Whisky'. Irish Whiskey must bear on the label the geographical indication Irish Whiskey/ Irish Whisky / Uisce Beatha Eireannach. The terms Pot Still, Malt, Grain or Blended may be included in this description where the production/method set out for that specific variety in point 4.2 are strictly adhered to and fulfilled. This must: appear on the front of the bottle and on packaging or materials used for display purposes during the marketing of the Irish whiskey; be prominent, printed in a conspicuous place in such a way as to be easily visible and legible to the naked eye and indelible so that it is clear that it is the sales description of the whiskey; be printed in a way that gives equal prominence to each word making up the name of the category; be as prominent as any other description of the whiskey on the container or packaging. This must not be: overlaid or interrupted by other written or pictorial matter used in conjunction with any other words. Spirit drinks must not be labelled, packaged, sold, advertised or promoted in such a way to suggest they are Irish Whiskey or any of the sub-varieties unless they meet the relevant requirements set out in the technicaI file. ln English, the Geographical Indication allows for two spellings, "IRISH WHISKEY" and "IRISH WHISKY"; Irish Whiskey with an "e" is the customary term. The customary term for the plural of Irish Whiskey is 'Irish Whiskeys'. (5) Name of geographical indication: Irish Whiskey / Irish Whisky / Uisce Beatha Eireannach. (6) Geographical area concerned : Production of Irish Whiskey / lrish Whisky / Uisce Beatha Eireannach " must take place in the geographical area of the island of lreland. (7) The Irish Whiskey Association, 84/86 Lower Baggot Street, DUBLIN 2 (IE). The Association was established in 2014 to promote and protect Irish whiskey, including registration of Irish whiskey as a Geographical Indication, appellation of origin, collective trademark or certification trademark,
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