The Prime Minister of Mali General Abdoulaye Maiga launched the 2 nd edition of the brand week in Mali on February 28 in Bamako, in the presence of an audience of personalities and the representative of the Director General of OAPI.
This edition of the “ brands week” in the colors of Made in Mali , was placed under the theme "making brands an endogenous development pillar".
A strategic meeting organized by the Malian Center for the Promotion of Industrial Property (CEMAPI)-National Liaison Structure (SNL) with the assistance of OAPI.
The event aims to strengthen the visibility of local brands and to raise awareness among companies on the importance of protecting the identity of their products and/or services, as a major asset of commercial success and economic growth.
One of the highlights of this economic and cultural event was the setting in the city of Bamako, a caravan of awareness, launched by Minister of Industry and Commerce Moussa Alassane Diallo.
