The Prime Minister of Mali, General Abdoulaye MAIGA, launched the 2nd edition of Brand Week in Mali on February 28 in Bamako, in the presence of a host of personalities and the representative of the Director General of OAPI.
This edition of " Brands Week" , themed around "Made in Mali" , was placed under the theme "Making brands a pillar of endogenous development".
A strategic meeting organised by the Malian Centre for the Promotion of Industrial Property (CEMAPI) – national liaison structure (SNL) with the support of OAPI.
The event aims to enhance the visibility of local brands and raise awareness among businesses about the importance of protecting the identity of their products and/or services, as a key asset for commercial success and economic growth.
One of the highlights of this economic and cultural event was the launch in the city of Bamako of an awareness caravan, initiated by the Minister of Industry and Trade, Moussa Alassane Diallo.
